Too often, we see businesses develop a marketing strategy based on one social media platform, and they treat it like it's the only place their content will ever live. But the truth is that there are many platforms out there, and if you're not intentionally designing your content strategy around multi-platform content, then you're leaving a TON of exposure for your business on the table.
Your audience exists on all platforms, and so should you.
Creating truly multi-platform content can be a challenge, but it's worth it. Not only will you reach a wider audience, but you'll also create a more consistent brand experience for your customers. So if you're not already thinking about how to make your content multi-platform, now is the time to start!
Here are some tips you can use to get started with creating multi-platform content.
Start With One Type Of Content
One powerful tactic for creating a cycle of repurposed content is to focus all of your initial efforts on creating a library of one type of content. Whether that's blogs, videos, or picture posts, start by focusing on creating a lot of content in one format.
Then, you can repurpose that content into other formats. For example, you could take a blog post and turn it into a video, a social media post, or even a podcast episode! This way, you're not starting from scratch every time you want to create new content.
Creating a foundation of content in one format will make it much easier for you to branch out and create content in other formats down the road. It will also help you to better understand the process of creating multi-platform content. So if you're just getting started with creating multi-platform content, pick one format and stick with it until you have a solid library of content to work with.
Shoot Vertical Videos
Vertical videos are also a huge asset when it comes to creating multi-platform content because right now every social media platform utilizes vertical video in some way, shape, or form. This means that you can turn one vertical video into content for Instagram, Facebook, TikTok Snapchat, Twitter, and even YouTube without having to go through the effort of resizing the video for each of your social media pages.
In contrast, shooting videos horizontally would require you to resize the video to post it optimally on each respective platform. So if you're looking to optimize the time you're spending on content creation, start shooting vertical videos.
Add Closed Captions
Adding closed captions to your videos is a great way to make them more accessible across multiple platforms. By adding closed captions, you can ensure that everyone can enjoy and understand your content, regardless of whether they're watching with the sound on or off. An app that makes adding closed captions to your social media videos super easy is Kapwing.
Kapwing is an online video editor that has a built-in closed captioning tool. All you have to do is upload your video, add the captions, and then download the final product. Kapwing also offers a wide range of other features that can be useful for creating multi-platform content, like the ability to crop videos, add text, and more.
So if you're looking for an easy way to add closed captions to your videos, definitely check out Kapwing!
Think About The User Experience:
Creating content for multiple platforms can be a lot of work, but it's important to remember that the extra effort is worth it when you think about the user experience. By creating content that can be consumed on any platform, you're making it easier for your audience to engage with your brand on their terms.
And when you make it easy for your audience to engage with your content, they're more likely to do so.
Creating content for multiple platforms can help you reach a larger audience, which is why it’s important to consider how your content will work on various channels. And although it may seem like creating vertical videos or adding closed captions are small things, they can make a big difference in how your content is consumed on different platforms. If you’re just starting out with creating multi-platform content, that’s ok! Focus on building up a library of content that you can repurpose later down the road.
Struggling to create a social media strategy that works for your business? We offer free 30-minute strategy calls to help businesses set and achieve their social media goals – book yours today!