If you're reading this blog then there's a solid chance that you're either just getting started with Facebook ads or you're trying to improve on ads that your business is currently running. For all of you do-it-yourself marketers out there, here are a few quick tips that will help you to get your Facebook ads thriving:
1. RETARGETING IS EVERYTHING!
Don’t create an ad expecting someone to purchase from you simply because they saw your ad once: remember that it takes someone (on average) 7 separate instances of exposure to a product or service before they actually make the decision to buy! Create your initial ad with the intent of RETARGETING the audiences that have engaged with your ad and who show interest in the services that you’re providing (which is all data that is available to you on the Facebook advertising platform). Remember that when you use retargeting, you are conversing with people that ALREADY engage with your content! This means that they are a warmer lead than someone who’s never heard of your business. Therefore, put some thought into how you would communicate differently with someone who knows about you rather than with someone who doesn’t. Differentiating on your messaging between these two different demographics is a key way to develop a dynamite retargeting campaign.
There are WAY too many companies out there that give themselves a huge marketing budget, only to blow it all on poorly functioning advertisements. THE KEY TO NOT LOSING MONEY WITH FACEBOOK ADS IS TO TEST AND ANALYZE YOUR AD PERFORMANCE! Testing different ad sets is not only the best way to prevent your business from hemorrhaging cash down the drain, but it's also the difference between those who successfully generate positive ROI and those who end up giving up because they can’t get results. By testing the ways that your targeted audiences are engaging with your ads, you can tweak your ads to speak the proper message more appropriately to your ideal client. It’s easy to get lost in all of the data associated with Facebook ads, but don’t give up! Keep testing those ads and continue making your marketing funnel better and better. It DOES work, and you can find great success in your Facebook advertising. If it didn’t work, there wouldn’t be over 10 million active advertisers on the platform (you can see those stats here: https://www.statista.com/statistics/778191/active-facebook-advertisers/)
3. USE VIDEO CONTENT!
Look, advertising on Facebook is going to require you to put your hard-earned dollars to work. As a standard of practice, we never advise our clients to put their money into sub-par content, because that’s an easy way to get sub-par results! If you’re spending money on advertising, then do yourself a favor and take the time to create video content instead of just using pictures and text-based ads. There is a very clear message in the statistics around advertising, and that message is that video ads convert cold prospects into paying customers better than any other form of content (you can check out some statistics here, https://www.wyzowl.com/video-marketing-statistics/). Don’t put your valuable cash into ad content that doesn’t convert, instead use high quality video content and watch your conversions skyrocket!
The reason why agencies like vid2REV exist is because the amount of work required to make your social media ads convert into a positive ROAS is a daunting task! But if you’re approaching this by yourself, then have faith in knowing that the platform DOES work, and you ARE capable of taking action and learning how to scale your business using Facebook ads.
But if you know for a fact that you and your staff don’t have the time to become Facebook marketing experts, then click the link below to schedule your free discovery call with us! We specialize in using videos to design and test marketing funnels that aim to put the RIGHT message in front of the RIGHT people at the RIGHT time in order to help your business turn videos into revenue.